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2023 Startups to Watch
Kelley Robson Feb 13, 2023 8:31:40 PM 1 min read

Startups to Watch 2023: Pivto Digital Learning wants to be the 'Masterclass of health care'

By Nathan Rubbelke - St. Louis Inno editor
February 02, 2023, 01:00pm CST

St. Louis Inno is publishing profiles of its 2023 Startups to Watch this week. See the entire list of honorees below.


Headquarters: St. Louis

CEO: Kelley Robson

What it does: Pivto is an educational technology company that creates digital learning programs for the health care industry. Its content has ranged from video and simulation training for employees to continuing education programming for medical professionals.

The latest: Since its launch in 2020, Pivto has rapidly developed a customer base with clients that include the state of Missouri, Mayo Clinic and Baxter International Inc. (NYSE: BAX). Pivto in November opened up own studio, giving it the ability to create all of its content in-house. Additionally, Pivto last year won a $75,000 grant from local nonprofit startup funder Arch Grants.

Why you should watch it: The creation of Pivto builds upon Robson’s career in the health care industry, which has previously included roles in training and software at Baxter and Siemens Healthineers. Robson said Pivto envisions itself as the “Masterclass of health care,” seeking to help health care organizations more quickly and efficiently provide training and education that can be easily accessible to employees and the public.

What’s next: Pivto wants to accelerate its growth, with Robson saying the startup will explore funding options that can help with its expansion goals. She said the company will also focus on creating new content, including off-the-shelf programming that can be used for continuing education purposes.

More about Pivto Digital Learning

Founded: 2020

Founder: Kelley Robson

Employees: 11

Capital raised: Pivto has bootstrapped its operations.

Investors: Arch Grants (nondilutive)